Digital and Social Media Audit
Client: BICA
Project: Digital and Social Media Audit
Activities: Research and Insights
Brief
BICA tasked us with the execution of an audit for all their online presence including website and social media.
The Aim
The aim was to understand the brand standing for BICA as they transition their regulatory mandate.
What We Did
We provided a comprehensive 360 audit that included assessing BICA web SEO, online campaign performance, social media content, and community management. We further included authority scores for the website and content quadrant on their Facebook page.
Training And Digital Media Set Up
Activities: Training and Capacitation
Client: MDCB
Project: Training And Digital Media Set Up
Activities: Training and Capacitation
Brief
The MDCB staff needed training on Digital marketing as well as how to set up and run their social media accounts.
Audience
Marketing and Public Relations Executives
What We Did
We facilitated a training that covered social media set up, how to run social media pages, digital pr and Crisis communication.
Ee Ke Nnete Sales Campaign
Industry: Financial Services
Client: Express Credit
Project: Ee Ke Nnete Sales Campaign
Brief
ExpressCredit seeked to drives sales towards the Open Market Loan. The campaign aimed at getting new and existing customers to apply for the Open Market loan.
Audience
Location: Botswana
Seniority: Middle Class; Soldiers, Teachers, Private Sector employees
Age: 35 - 55 -55+
What We Did
We created a competition centred around the Open Market Loan. Loan Applicants were automatically entered into a competition and stood a chance to win a trolley dash worth P5000 and a grand prize worth P200'000
Impact
The campaign content had 225 000 Video Views, 1 million impressions on social media and Express Credit recorded 22% growth in new Loan Applications.
PPC SureCem Launch
Industry: Manufacturing
Client: PPC
Project: SureCem Launch
Brief
PPC seeked to drive awareness towards a packaging change on one of the popular products.
Audience
Location: Botswana
What We Did
We ran a programmatic and social media campaign that was aimed at driving maximum awareness of the product packaging change.
Impact
45K views on PPC Surecem launch content on Facebook, 400K impressions on Google.
