Client

The Fields Mall

Scope of Work

360° Marketing Strategy & Launch Campaign Execution

Brief

To develop and execute a fully integrated marketing campaign for the launch of The Fields Mall, driving awareness, foot traffic, and stakeholder visibility for the newly commissioned retail destination.

Our Role

We delivered end-to-end 360° marketing support for the mall’s launch, combining public relations, digital marketing, website development, event management, and social media strategy to create a cohesive market entry campaign.

Key Deliverables

  • Public relations and media management strategy
  • Social media strategy, content creation, and account management
  • Website design and development
  • Launch event planning and management
  • Integrated digital marketing campaign execution
  • Stakeholder and VIP event coordination

Photo Gallery

Results

  • 10,000+ followers gained within 3 months
  • 408,862 campaign reach across digital platforms in 3 months
  • 300+ organic website visits within first month
  • Successfully delivered launch event for 300+ attendees, including Botswana’s Head of State

Outcome Focus

Executed a high-impact integrated launch campaign that established strong market awareness for The Fields Mall, delivered meaningful digital traction, and successfully positioned the development as a major new retail destination.