Client

TATAKI Mining

Brief

To position Tataki as a strategic investor and partner to Botswana’s long term growth in the mining sector, while contributing to the broader social and economic transformation.

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Key Outcomes

Mine Launch Opening

  •  Public Relations Strategy & Execution
  • Stakeholder Relations including managing of key invitees
  • Media management including hosting
  • Social Media support

Mine Launch Opening

Media Representatives: Mmegi, Projects Magazine, Weekend Post, GabzFM, SUnday Standard, Botswana Guardian, The Voice, Patriot on SUnday, Varona FM, Ghetto­ Metro Online, Argus Online, Okavango Express, Daily News, Midweek sun. Radio stations included GabzFm.

Media Coverage

  • Media Reach: Over 15+ media outlets
  • Digital Engagement: Strong traction on Facebook indicates that Tataki’s stories resonate with communities as it was tied to job creation and community impact.
  • Brand Positioning: Tataki is a long-term strategic development partner and responsible investor in Botswana’s economic
  • Stakeholder Confidence: Media sentiment reflected high stakeholder confidence