Client

RIC Development Botswana

Brief

The assignment was to strengthen RIC Development’s corporate and project visibility, support its marketing objectives and establish a consistent brand presence across traditional and digital communication platforms.

Launch Comms was also required to provide responsive communications support, including media intelligence, reputation management, community engagement and crisis communications.

Deliverables

Public Relations and Media Management

  • Development of public relations initiatives aligned with RIC Development’s business and marketing objectives.
  • Media & stakeholder relations
  • Monthly media monitoring and reporting.
  • Crisis communication support when required.

Social Media Brand Management

  • Management of RIC Development’s Facebook, Instagram and LinkedIn platforms including the Sarona City, RIC and Eco City Pages.
  • Development of social media strategies aligned with the company’s marketing goals.
  • Content planning, strategy and development.

Creative and Content Development

  • Graphic design services for digital and corporate communication materials.
  • Copywriting for social media, campaigns, press releases and marketing content.

Photo Gallery

Key Outcomes

Sarona City

  • 908.4K total views
  • 88.5K reach.

Eco City

  • 424.4K total views
  • 33.8K reach

RIC Development Botswana

  • 445.3K total views
  • 85K reach