Client

Express Credit

Brief

To create awareness and drive loan applications for ExpressCredit’s Open Market Loan offering among eligible middle-income earners across Botswana.

Target Audience

Middle-income professionals including teachers, soldiers, and private sector employees aged 35 and above.

Our Role

We developed and executed a targeted digital campaign using Facebook and Google advertising to position the Open Market Loan offering with relevant audiences through strategic targeting, compelling creative, and performance-led media deployment.

Key Deliverables

  • Campaign strategy and audience segmentation
  • Creative concept development and campaign messaging
  • Visual and video asset production for digital advertising
  • Paid media management across Facebook and Google
  • Campaign optimisation and performance reporting

Photo Gallery

Results

  • 225,000+ video views
  • 1 million+ impressions across digital platforms
  • 22% growth in new loan applications

Outcome Focus

Delivered a targeted performance campaign that converted awareness into measurable business growth through strategically deployed digital media and conversion-focused creative.