Client

Citizen Entrepreneurial Development Agency (CEDA)

Scope of Work

Strategic Communications, Public Relations & Integrated Digital Marketing Support

Brief

CEDA required strategic communications and digital marketing support to strengthen stakeholder engagement, increase awareness  of key initiatives, and ensure consistent communication of organizational developments across multiple channels.

Our Role

We provided integrated communications support across public relations, digital marketing, social media management, event communications, and stakeholder engagement. Our team developed and executed communication strategies designed to amplify CEDA’s initiatives, strengthen public visibility, and maintain a consistent brand presence across both traditional and digital platforms.

Key Deliverables

  • Public relations and media management
  • Social media strategy, content creation, copywriting, and graphic design
  • Stakeholder and leadership communication support
  • Event communications and launch campaign management
  • Media invitation management, RSVP coordination, and media liaison services
  • Livestream production, photography, and videography
  • Event management, including décor and audio-visual coordination
  • Media monitoring and coverage reporting

Photo Gallery

Results

  • 38 media placements delivered
  • 10 print media placements
  • 28 online and social media placements
  • 18,608 total reactions and engagements across digital platforms
  • 3,251 comments generated through campaign activities
  • 696 shares and reposts achieved
  • Maintained strong stakeholder visibility across business, mainstream, digital, and radio-linked platforms

Outcome Focus

Successfully delivered an integrated communications programme that strengthened  awareness  of  CEDA initiatives,  generated strong public engagement, and ensured consistent stakeholder communication across multiple channels. The campaign achieved broad media reach, positive public sentiment, and effective message penetration while reinforcing CEDA’s position as a key driver of entrepreneurship and economic development in Botswana.