Client

Chartered Insurance Brokers

Scope of Work

Internal Campaign Strategy, Creative Development, Copywriting & Motion Design

Brief

To develop an internal campaign that embeds a shared business development culture across the organisation, reinforcing the principle that business development is a collective responsibility owned by every employee, regardless of department or function.

Our Role

We led the strategic messaging, campaign concept development, and creative execution for the internal rollout, translating a cultural business objective into a clear and engaging staff-facing campaign platform across both static and motion-based formats.

Key Deliverables

  • Internal campaign concept and strategic messaging framework
  • Development of campaign tagline and narrative platform
  • Full copywriting across campaign assets and internal communications
  • Visual identity and creative system for campaign rollout
  • Motion graphics development for internal awareness and engagement
  • Design and adaptation of campaign materials for multi-touchpoint internal deployment

Photo Gallery

Outcome Focus

Delivered a dynamic internal communications campaign that transformed a strategic organisational objective into an engaging and accessible platform, supporting leadership’s efforts to cultivate a business development mindset across the organisation.

THE BRIEF – BRAND PERCEPTION SURVEY

CIB needed a clearer view of how its brand was perceived and experienced by staff, customers and the wider public.
The aim was to measure brand awareness, trust, service familiarity and satisfaction, while identifying communication and service gaps ahead of broader organisational integration.

Key Deliverables

  • Branded digital survey forms
  • Online and in-person data collection
  • Multiple-choice, rating and text responses
  • Analysis of awareness, trust, reputation and service experience
  • Employee brand-alignment insights
  • PDF and presentation reports with recommendations

Outcome Focus Content

Insight Result So what?
Market visibility 88% had heard of CIB CIB has a solid awareness base, with a 12% untapped audience to convert.
Discovery channels 39% social media; 32% word of mouth Digital visibility and referrals are the strongest acquisition routes.
Trust & reputation 66.4% trust CIB; most rate reputation
good/excellent		 Trust is positive, but the 30.8% “not sure” group needs clearer proof points.
Customer experience 38 excellent and 15 good ratings among
customers who interacted		 Existing customer experience is a strong advocacy asset.
Service awareness gap 25.9% not familiar; 22 could not name a service Product education must become more consistent and easier to understand.
Internal alignment Values/mission 4.15/5; recommend 4.46/5 Employees are credible brand advocates if supported with better tools and updates.