Client

Botswana Development Corporation (BDC)

Scope of Work

Strategic Public Relations, Media Relations & Reputation Management

Brief

To enhance BDC’s visibility as Botswana’s leading investment and development institution by driving positive media coverage, strengthening stakeholder confidence, and positioning the organization as a catalyst for economic diversification and national transformation.

Our Role

We provided strategic public relations and media relations support, managing stakeholder communications, media engagement, reputation management, and leadership messaging. Our objective was to amplify BDC’s strategic investments and partnerships while ensuring consistent narrative control across traditional and digital media platforms.

Key Deliverables

  • Public relations and media relations strategy
  • Media engagement and stakeholder communications
  • Leadership and executive messaging support
  • Investment announcement communications
  • Reputation and issue management
  • Media monitoring, reporting, and sentiment analysis
  • Strategic content development and distribution
  • Investor and stakeholder visibility campaigns

Photo Gallery

Results

  • 20+ media mentions across print, online, and broadcast platforms
  • 24.8 million+ cumulative media reach
  • Approximately BWP 966,350 in Advertising Value Equivalent (AVE)
  • Predominantly positive media sentiment with minimal negative coverage
  • Increased visibility for strategic investments and partnerships
  • Strengthened stakeholder engagement across government, investor, and public audiences

Outcome Focus

Delivered a high-impact public relations programme that significantly increased BDC’s media visibility, strengthened stakeholder confidence, and reinforced the corporation’s position as a key driver of economic diversification and national development. Through effective reputation management and strategic communications, BDC maintained strong narrative control while enhancing investor
confidence and public trust.