Bank Gaborone (Visa Campaign)

Client

Scope of Work

Campaign Creative Development & Copywriting

Brief

To develop the creative direction, visual identity, and campaign messaging for a Visa led campaign in partnership with Bank Gaborone, aimed at driving awareness and engagement around card based payments.

Our Role

We led the development of the campaign look and feel, including the full copywriting suite and motion design assets used across campaign touchpoints. This included shaping the tone of voice, messaging hierarchy and visual storytelling. Production rollout elements such as printing, media distribution, and PR execution were managed by a partner agency.

Key Deliverables

Campaign concept development, including visual direction and storytelling framework
Full campaign copywriting across key messages and supporting variations
Design of key visual assets for digital and print application
Motion graphics and animation for campaign rollout and digital amplification
Adaptation of creative assets for multi platform use

Photo Gallery

Outcome Focus

Delivered a unified creative and messaging system that enabled consistent campaign communication across channels and supported broader rollout by partner agencies within a regulated financial services environment.