Client

African Bush Camp

Brief

To localise the brand through all the items through new leadership, amplify ABC’s conservation and community-driven initiatives, leverage influencer partnerships to build brand affinity and social proof, and also secure widespread media coverage across Botswana’s top outlets.

Media Editors Engagement Event

  • Public Relations Strategy & Execution
  • Influencer Marketing & Campaign Activation
  • Media Buying & Monitoring
  • Stakeholder & Media Engagement
  • Executive Profiling & Thought Leadership Development
  • Event Support & CSR Amplification

Photo Gallery

Key Outcomes

  • Media Reach: Over 10+ media outlets
  • Digital Engagement: High-performing influencer content, strong resonance on TikTok & Instagram
  • PRValue: BWP332,74.10 in earned media within 3 months.
  • Brand Positioning: Reinforced ABC as a premium safari brand with strong conservation
  • Stakeholder Confidence: Increased credibility through visible local leadership and ministry engagement.