Client

Financial Intelligence Agency

Brief

The Financial Intelligence Agency commissioned Launch Comms to develop a corporate identity and communication stratetegy.

Before finalising the new logo, FIA wanted its employees to participate in the decision-making process. Launch Comms was therefore tasked with conducting an internal survey to assess employee perceptions of the proposed logo concepts and identify the direction that best represented FIA’s mandate, credibility and institutional identity.

Key Deliverables

  • Branded digital survey forms
  • Online and in-person data collection
  • Multiple-choice, rating and text responses
  • Analysis of awareness, trust, reputation and service experience
  • Employee brand-alignment insights
  • PDF and presentation reports with recommendations

Photo Gallery

Key Outcomes

  • 51 employee responses secured in 2 days.
  • Logo Options 1 and 2 emerged as the strongest directions.
  • Option 1 was selected for registration and brand rollout.
  • The final system was extended into logo rules, colour usage, stationery and merchandise.